Survey and Economic Impact Findings:
- In 2004, 82% of the sample responded that their use of the Trail had influenced a purchase of "hard goods" items including bikes, bike supplies, auto accessories, shoes, clothing and fishing gear.
- The average of these "hard goods" purchases was $333.12.
- With an estimated 800,000 trail users in 2004, and an average life span of six years for "hard goods" purchses, this equates to $4,908,568 in trail related revenue.
- 62% of the sample responded that their use of the Trail had influenced a purchase of "soft goods" including drinks, food items and equipment rentals on their most recent visit to the trail.
- The average of these "soft goods" purchses was $9.14.
- With an estimated 800,000 trail users in 2004, this equates to $5,258,790 in trail related revenue.
- .05% of the sample indicated that their trail visit included an overnight stay. The average expenditure per night was $61.09.
Prepared by Trail Facts
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Last modified by Nate Lotze
