Survey & Economic Impact Findings:
- In 2009, 88.4% of the sample responded that their use of the trail had influenced a purchase of "hard goods" items including bikes, bike supplies, auto accessories, shoes, clothes and camping gear.
- The average of these "hard goods" purchases was $357.63.
- With 75,600 estimated trail users annually, and an average life spam of six years for "hard goods" purchases, this equates to $675,157 in trail revenue.
- 72.2% of the sample responded that their use of the trail had influenced a purchase of "soft goods" including drinks and food items on their most recent visit to the trail.
- The average of these "soft goods" purchases was $13.62.
- With 75,600 estimated trail users annually, this equates to $743,423 in trail related revenue.
- 7.3% of the sample indicated that their trail visit included an overnight stay.
- The average expenditure per night was $78.04.
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Last modified by Gayle Diehl
