Survey & Economic Impact Findings:
- In 2008, 78% of the sample responded that their use of the trail had influenced a purchase of "hard goods" items including bikes, bike supplies, auto accessories, shoes, clothing and camping gear.
- The average of these "hard goods" purchases was $406.31.
- With an estimated 800,00 trail users in 2008, and an average life span of six years for "hard goods" purchses, this equates to $3,685,026 in trail related revenue.
- 50% of the sample responded that their use of the trail had influenced a purchase of "soft goods" including drinks and food items on their most recent visit to the trail.
- The average of these "soft goods" purchses was $9.07.
- With an estimated 800,000 trail users in 2008, this equates to $3,628,000 in trail related revenue.
- Less than 3% of the survey respondents indicated that an overnight stay was part of their trail experience so there is insufficient data to include this category of spending in the economic impact analysis.
Last modified by Nate Lotze