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Email newsletters can help nonprofits better publicize their work and connect with supporters. This brief guide provides links to web articles that explain how to create effective email newsletters that engage, educate, and entertain your audience. Most of the resources focus specifically on nonprofit newsletters, though many of the strategies apply to newsletters for businesses as well.
These articles outline the major components of effective newsletters, illustrated with real-life examples.
Creating a catchy, compelling name for your newsletter can help differentiate it from other types of emails your organization sends (e.g., fundraising appeals or event invitations) and make it stand out in people’s inboxes. These articles discuss the components of a good name.
These articles summarize best practices for newsletter subject lines that will entice readers to open your newsletter.
These articles offer ideas about which types of content to include in newsletters.
These articles review findings on email frequency and key factors to consider when deciding how often to send your newsletters.
Email marketing metrics can reveal the success of your newsletter’s marketing strategy, as well as highlight areas in need of improvement. These articles outline the various metrics that should be tracked to monitor success.
The Pennsylvania Land Trust Association produced this guide with support from the Colcom Foundation, the William Penn Foundation, and the Community Conservation Partnerships Program, Environmental Stewardship Fund, under the administration of the Pennsylvania Department of Conservation and Natural Resources, Bureau of Recreation and Conservation.
Nothing contained in this or any other document available at ConservationTools.org is intended to be relied upon as legal advice or to create an attorney-client relationship. The material presented is generally provided in the context of Pennsylvania law and, depending on the subject, may have more or less applicability elsewhere. There is no guarantee that it is up to date or error free.
© 2021, 2019 WeConservePA
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